The Secret Behind Salomon’s Popularity Surge in Sneaker Culture

Salomon ascend from performing shoes for alpine sports and analogue running to global sneaker culture. Now, the XT-6 and other performance focused silhouettes combines streetwear aesthetics with unrivalled utilitarian functionality. But what sparked this shift?

This begins with the emergence of gorpcore, a style dedicated to the great outdoors. Salomon sneakers, designed for rough terrains, effortlessly aligns with this aesthetic. The XT-6 particularly stands out for its lightweight durability and aggressive sole with futuristic paneling, making it a go-to sneaker not just for mountain trails, but runways and city sidewalks too. 


It is crucial to note Salomon’s organic alignment with techwear: the urban fashion focus on advanced materials and modular design. Salomon's utility footwear was a natural fit for the cyberpunk world, making it a staple among techwear enthusiasts. Later on, collaborations with high fashion houses like COMME des GARÇONS and designers like Boris Bidjan Saberi further blurred the lines between function and fashion

In addition, the growing neuroevolutionary trend of niche authenticity and identity obsessed with low culture within high culture world means couture is no longer reserved for the flagship brands.